Kochi, February 6, 2023: Kerala Blasters FC is proud to announce Indian cricketer Sanju Samson as its new Brand Ambassador. Sanju, a dynamic and prominent cricketer from Kerala and the captain of the Indian Premier League(IPL) side team Rajasthan Royals, will represent the club and its values on and off the field. He is an inspiration to many young sportsmen and women in Kerala, and his appointment as the brand ambassador of Kerala Blasters will further boost his impact.
“Sanju is a national icon, and we are thrilled to welcome him to the KBFC family. We come together in our common endeavor to inspire millions of people in the state to dream bigger through sport. In this ambassadorial role, we look forward to working with Sanju to amplify the club’s grassroots & community initiatives, fan events, and share his passion for the club and game. Our passion & commitment to the growth of the football ecosystem in the state is unwavering and as Kerala’s club, we look forward to giving our 110% to growing every facet of the ecosystem. said Nikhil Bharadwaj, Director, Kerala Blasters FC.
Sanju expressed his excitement at the appointment and said, “I have always been an avid football fan. As my father was a professional football player, football has always been a sport close to my heart. I am honoured to be the brand ambassador of Kerala Blasters FC. The club has done so much since its inception to bring back the glory of football to this state. In the process, they have built and cultivated one of the most loyal fanbases in the country. I can’t wait to watch a match at the Kaloor stadium with the fans and support the team. Sports has always had a great influence on its audience and I look forward to my role as an ambassador of the club to grow the sports ecosystem together”
Kerala Blasters FC and Sanju will work together to promote the sport and engage with fans and supporters in Kerala. The partnership will see a deep integration into all of the club’s grassroots activities, community initiatives and so much more.
KBFC is in the mix for playoffs for a second consecutive year and will be taking on Chennaiyin FC in an all-important fixture on Tuesday. Sanju is expected to make his first appearance as the brand ambassador on February 26, when the club faces Hyderabad FC in its last game of the season.