Kuala Lumpur: The Asian Football Confederation (AFC) today announced Football Sports Development Limited (FSDL) as their new media partner in the Indian subcontinent, which includes India, Nepal, Bangladesh, Afghanistan, Bhutan, Sri Lanka, and the Maldives.
The deal includes all major AFC national team and club competitions, including but not limited to the final round of the AFC Asian Qualifiers – Road to Qatar, AFC Women’s Asian Cup India 2022, the AFC Asian Cup China 2023, as well as the annual club competitions, the AFC Champions League and the AFC Cup from the 2021 season.
FSDL was established to develop Indian football as the commercial partner of the All India Football Federation, and to operate India’s top tier football league, the Indian Super League. FSDL will be sub-licensing the media rights to partner channels and digital service providers, offering significantly more coverage of the AFC’s competitions on both linear and digital channels in a region where the passion for football has grown exponentially in recent years.
Dato’ Windsor John, the AFC General Secretary, said: “The AFC is delighted to enter into this partnership with FSDL, which represents another decisive step towards increasing the consumption of the AFC’s competitions and confirming football as Asia’s number one sport as outlined in the AFC’s Vision.
“We look forward to working with FSDL in expanding the fanbase of the AFC’s world-class competitions in a region that continues to showcase Asia’s undeniable passion for the game, and we thank them for believing in the future of Asian football.”
Mrs. Nita Ambani, Founder & Chairperson, FSDL said: “This is a hugely significant development for Indian football. To bring Asia’s best footballing action for our fans is a key part of our long-term strategy, commitment, and desire to have as many Indian youths participate, follow, and engage with the sport. I believe the live telecast of AFC competitions to our homes will enable a generation of youth to follow the “beautiful game” and continue to raise and develop the profile of the sport.
“We are fully committed to the development of Indian football and will continue to work with the stakeholders in India, AFC and the FIFA towards building a strong ecosystem.”
Patrick Murphy, Board Member and CEO at Football Marketing Asia, said: “We are excited to welcome FSDL as our valued media partner. FSDL has strong relationships with broadcasters throughout the Indian subcontinent who have the necessary experience and expertise in their local markets to further strengthen the presence of Asian football. We are looking forward to seeing more fans enjoy AFC competitions.”
The four-year AFC Media Rights deal for the 2021-2024 cycle provides FSDL broadcast rights to the following AFC current and future fixtures:
AFC National Team Competitions
AFC Asian Qualifiers – Road to Qatar (FIFA World Cup Qatar 2022 Asian Qualifiers Final Round)
AFC Women’s Asian Cup Finals 2022
AFC U23 Asian Cup Finals 2022
AFC U20 Women’s Asian Cup Finals 2022
AFC U17 Women’s Asian Cup Finals 2022
AFC Futsal Asian Cup Finals 2022
AFC Asian Cup Finals 2023
AFC U20 Asian Cup Finals 2023
AFC U17 Asian Cup Finals 2023
AFC U23 Asian Cup Finals 2024
AFC Women’s Olympic Qualifying Tournament (Final Round) for Paris 2024
AFC U20 Women’s Asian Cup Finals 2024
AFC U17 Women’s Asian Cup Finals 2024
AFC Futsal Asian Cup Finals 2024 (2024 acting as the 2024 FIFA World Futsal Championships – Asian Final Qualifying Round)
AFC Solidarity Cup 2024
AFC Club Competitions
AFC Champions League 2021, 2022, 2023, 2024 (group stage, knock-out stage and finals)
AFC Cup 2021, 2022, 2023, 2024 (group stage, knock-out stage and finals)
AFC Futsal Club Championships Finals 2022, 2023, 2024
The AFC Cup 2021 Group D competition being held at the National Football Stadium in Male, Maldives starting today, will be live telecast on Star Sports Network, for Hindi SS 1 & SS 1 HD; For English SS 2, SS 2 HD & SS 3. In addition, FSDL have also added TV9 Bangla and SS 1 Bangla in the regional channel mix. Disney Hotstar and Jio will broadcast on their respective OTT platform.
As part of the agreement, FSDL will produce and distribute the match feed to AFC for most of the AFC competitions held in Indian subcontinent.